RedString

The Gift of Connection. Build Stronger Relationships. Receive More Referrals. Give Thanks

Working with this startup, HGC developed the business model, name, corporate identity, marketing and sales materials, and digital presence. We then created a strategic partnership with Habitat for Humanity to design and implement the Give Thanks Campaign – a charitable offering to help fund the building of 9 safe and decent places to live for Canadian families that are living in unstable homes.

With each gift, customers help weave a significant thread into action by bringing people together to build homes, communities, and hope. It is how gratitude becomes the gift, creating a beautiful cycle of giving and receiving.

Deliverables: Business strategy and blueprint; core purpose definition; brand creation including architecture and naming, communication strategy, social change strategy, planning, positioning, visual systems, and brand story; employee engagement; procurement model; sponsorship model and sales; investor communications; brand implementation including communication across all media: website, digital, mobile and social; event management; print and packaging design and implementation; incubating and organizing cross-sector partnerships.