CEMI (Centre For Excellence In Mining Innovation)

Communicating insight, innovation, and implementation of environmentally sustainable practices in mining

The Centre for Excellence in Mining Innovation (CEMI) directs and coordinates step-change innovation and sustainability in the areas of exploration, deep mining, integrated mine engineering, environment, and sustainability for    the metal mining industry. Working with senior management, we developed a purpose statement, sub-brand icons to communicate the link between the strategic pillars, branded factsheets, and a showcase to highlight research results and spotlight CEMI’s ability to collaborate with a wide range of partners – innovators, academics, SME’s, industry patrons, and sponsors.

Deliverables: Branding, visual systems (logos, icons); brand implementation including communication across all media: web, print, collateral print materials, annual reports, and internal communications with a focus on sustainable practices.