Caregiver Campaign | North York Toronto Health Partners

This Caregiver campaign was created to raise awareness of the important role and value of caregivers as essential partners of the integrated healthcare team. The Ontario government is working to build a connected healthcare system centred around patients, families, and caregivers. This will strengthen local services and make it easier for patients to navigate the system. Caregivers provide continuity and a key link for patients who are often transitioned between providers.

Deliverables: Strategy, planning and positioning; visual systems and brand story; brand implementation including communication templates across all media: website, digital, mobile, social, and print.